{"product":{"id":8652401082518,"title":"ALPHA – Custom Cowhide \u0026 Shearling Rug","body_html":"\u003cp data-end=\"1223\" data-start=\"944\"\u003eA modern ode to geometry, the ALPHA bespoke rug is where bold lines meet luxurious softness. Constructed by hand in Patagonia, this rug combines the refined textures of \u003cstrong data-end=\"1137\" data-start=\"1118\"\u003enatural cowhide\u003c\/strong\u003e with plush \u003cstrong data-end=\"1170\" data-start=\"1149\"\u003eshearling accents\u003c\/strong\u003e, arranged in a precise grid of diamonds and circles.\u003c\/p\u003e\n\u003cp data-end=\"1223\" data-start=\"944\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1529\" data-start=\"1225\"\u003eSubtle variations in tone—from ivory and stone to light caramel—enhance the architectural rhythm of the design, creating a sense of movement and elegance. Each piece is carefully inlaid by our artisans using the \u003cstrong data-end=\"1459\" data-start=\"1433\"\u003ehair-on-hide technique\u003c\/strong\u003e, resulting in a \u003cstrong data-end=\"1528\" data-start=\"1476\"\u003erug that’s as tactile as it is visually striking\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1529\" data-start=\"1225\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"1768\" data-start=\"1531\"\u003eThis custom cowhide rug can be tailored to your room’s unique dimensions and palette. Whether used as a grounding piece in a neutral interior or to bring warmth to a sculptural, modern space, \u003cstrong data-end=\"1767\" data-start=\"1723\"\u003eALPHA is a conversation in craftsmanship\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1716\" data-start=\"1472\"\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-ed177c65-7fff-ea68-82ff-abe52cf6aec4\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eRaw material: \u003c\/strong\u003e100% natural cowhide and Patagonian shearling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003ePattern \u0026amp; Color: \u003c\/strong\u003eGrid layout with circular and diamond motifs in warm neutrals. \u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e 5mm \u0026amp; \u003c\/span\u003e24mm \u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003e\u003cstrong\u003ePattern Repeat: \u003c\/strong\u003e\u003c\/span\u003eN\/A\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cspan\u003e\u003cstrong\u003eBacking: \u003c\/strong\u003e\u003c\/span\u003eSpecial Cotton Canvas\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eAvailable Sizes: \u003c\/strong\u003eMade-to-order — fully customizable in shape and scale\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cstrong\u003eLead time production:\u003c\/strong\u003e\u003cspan\u003e  5-8 weeks. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" role=\"presentation\"\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e:  Living rooms, design studios, tranquil retreats\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003e\u003cb\u003eMore About Our \u003c\/b\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eBespoke Hide Rugs\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cb id=\"docs-internal-guid-50597628-7fff-2ab9-8b67-918c79f3a620\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"3220\" data-start=\"2835\"\u003eThe ALPHA rug integrates \u003cstrong data-end=\"2894\" data-start=\"2860\"\u003ebespoke hide rug craftsmanship\u003c\/strong\u003e with the timeless appeal of \u003cstrong data-end=\"2939\" data-start=\"2923\"\u003ecowhide rugs\u003c\/strong\u003e, offering a design-forward piece for luxury interiors. Its structured geometry provides balance in open spaces, while the \u003cstrong data-end=\"3085\" data-start=\"3062\"\u003ehair-on-hide design\u003c\/strong\u003e ensures natural texture and warmth. Ideal for trade professionals seeking a statement floor piece that merges softness with structure.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003cb\u003e\u003cb\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-5d2aab91-7fff-01bb-7bec-a5ff1541b62d\"\u003eFAQs \u003c\/b\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 data-pm-slice=\"1 1 []\"\u003eCan this rug be customized in size or shape?\u003c\/h3\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e Yes, ALPHA is fully customizable in both dimensions and layout to suit your design vision.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch3 data-pm-slice=\"1 1 []\"\u003eWhat’s the best use for this rug?\u003c\/h3\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eIt’s ideal for living rooms, foyers, or any space that benefits from tactile softness and geometric impact.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 data-pm-slice=\"1 1 []\"\u003eHow should I care for this hair-on-hide rug?\u003c\/h3\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eVacuum gently without a beater brush. Spot clean with mild soap and water. Avoid prolonged exposure to direct sunlight.\u003c\/p\u003e","vendor":"Homelosophy","product_type":"Rug","created_at":"2026-05-06T22:45:06-04:00","handle":"alpha-custom-cowhide-shearling-rug","updated_at":"2026-06-04T19:06:38-04:00","published_at":"2026-05-06T22:45:09-04:00","template_suffix":null,"published_scope":"web","tags":"Homelosophy, Shopify Collective","variants":[{"id":46375306264726,"product_id":8652401082518,"title":"5´ x 8´","price":"4240.00","sku":"sku-46606752252140","position":1,"compare_at_price":"","fulfillment_service":"manual","inventory_management":null,"option1":"5´ x 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